Alexandra Rose Day
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Alexandra Rose Day
A girl sells an Alexandra rose for charity to a London traffic policeman on Alexandra Rose Day. Date: 1931
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Media ID 14097915
© Mary Evans Picture Library
1931 Alexandra Charity Community Policeman Sales Sells Traffic
EDITORS COMMENTS
This evocative photograph captures a heartwarming moment from Alexandra Rose Day in 1931, an annual community event in London dedicated to raising funds for the elderly and disabled. In the image, a young girl, dressed in a simple yet elegant dress and holding a beautiful Alexandra rose, approaches a London traffic policeman. With a determined look in her eyes, she offers the flower to him in exchange for a donation. The policeman, wearing his distinctive uniform and holding a traffic baton, smiles warmly at the girl and reaches into his pocket to make a contribution. The Alexandra Rose Day was initiated in 1924 by the Duchess of York (later Queen Elizabeth, the Queen Mother) to provide financial assistance to those in need during the economic hardships of the 1920s and 1930s. The event gained widespread popularity and support from the public, with people selling and buying Alexandra roses as a symbol of compassion and solidarity. This photograph encapsulates the spirit of community and charity that defined Alexandra Rose Day, as well as the resilience and kindness of the people of London during a challenging time in history. The simple act of selling a rose to a traffic policeman became a powerful reminder of the collective power of small gestures to make a significant difference in the lives of those in need.
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