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Poudre de Luzy, 1919
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Poudre de Luzy, 1919
Poudre de Luzy, 1919. Private Collection
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Media ID 18268971
© Fine Art Images / Heritage-Images
Cappiello Communication Design Cosmetic Cosmetics Face Powder Hygiene Leonetto 1875 1942 Marketing Packaging Parfumerie Perfume Promotion Toilet Colour Lithograph Graphic Design Poster And Graphic Design
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Poudre de Luzy, 1919 - A Glimpse into the Artistic Fusion of Advertising and Fine Art
EDITORS COMMENTS
. This print showcases a remarkable piece of advertising history - "Poudre de Luzy, 1919". Created by the renowned Italian artist Leonetto Cappiello, this colour lithograph is an exquisite example of art nouveau design. Housed in a private collection, it serves as a testament to Cappiello's immense talent and his significant contributions to graphic design. The image depicts an elegant woman delicately holding a box of Poudre de Luzy face powder. The vibrant colours and intricate details highlight Cappiello's mastery in capturing both beauty and sophistication. This promotional artwork not only promotes cosmetics but also communicates messages about health, hygiene, and personal care during that era. Cappiello's genius lies in his ability to seamlessly merge fine art with marketing objectives. His innovative approach revolutionized poster design by combining artistic elements with persuasive communication techniques. Through this stunning lithograph, he successfully entices viewers to embrace the allure of Poudre de Luzy while appreciating its aesthetic appeal. As we gaze upon this timeless masterpiece from 1919, we are transported back in time to an era where packaging was elevated into an art form itself. Beyond its commercial use or connection to any specific company today, "Poudre de Luzy" remains a symbol of creativity and innovation within the realms of advertising and graphic design –
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